Setting up a Google AdWords campaign can take a little bit of work. It is important to split up your campaign into a couple different ads that focus on different products that you sell. This allows you to have your ads shown to those who will be interested in them. You should always include in your ad something that sets your products apart, making them desirable, and have a strong call to action. Setting up the keywords for each of the ads requires you to think like a customer. You need to have broad enough keywords to get the right group of people, but specific enough keywords to target only those people who will be interested in your products. Using negative keywords can help you do this. They allow you to separate out those who may be searching for something similar or related to what you are selling, but that wouldn’t be interested in your products.