This week we focused on our AdWords campaign ad. There are certain limits put on your ad that must strictly be follow. You can only have a certain number of characters per line, there needs to be correct punctuation, and your ad needs to be relevant to your keywords and landing page. It is important to include a hook, such as discounts or why your products are unique, and a call to action to encourage viewers to click on your ad. It was quite a challenge coming up with an ad that was succinct and to the point that still communicated everything I wanted it to. It is easy to wax eloquent about why someone should buy your product when you have all the space you want, but when you only have a limited amount of characters it becomes challenging to pick just the right words. We also learned about utilizing ad groups for each of our types of products so we can focus our ads and manage them easily.