There are a lot of things you can do to improve your landing page. It should be easy to navigate and well organized. Visitors should be able to find the information that brought them to your sight in the first place without any trouble. There are also things you can do to improve it for search engine optimization (SEO). You should use your keywords generously, though not so much that it is forced and puts off those visiting your site. Keywords should be used in page titles, headings, and body copy as well as things like image names and captions. Keywords should also be used in places that aren’t seen as much by visitors such as URLs, SEO titles, meta descriptions, and alt text for images. Using your keywords in all these places can help show relevance to the search engines that crawl your site. You can also improve your SEO by including links to reputable sites and having others link to you. A great way to do this is through social media until you are able to make connections with others and show your site is worthy of a link.